Once upon a time, I used to let customers flip through vast powder coating color decks and choose whatever they wanted. I no longer do that....
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Cracking Open the Can of Worms: Choices We Face When Shopping for Powder
Powder coating is not a monolith. Instead, it’s a can of worms. A rabbit-hole. A never-ending smorgasbord of colors, textures, gloss levels,...
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Powder vs. Liquid Coating: A Nuanced Discussion
The powder vs. liquid coating conversation has been going on a long time. Experts have picked sides and spilled ink on the subject for decades,...
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Fewer Options Means Less Yelling: A Lesson in Stock Colors
Humans think they want choices, but they don’t. Exhibit A: powder coating colors. Kaser stocks 24 different powder coating options. They’re all...
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